First off, what is a jackalope?

A jackalope is a mythical creature that is a cross between a speedy jackrabbit and a graceful antelope.

Now, to answer the next (and most obvious) question… why does RED VELVET have a 18ft 2in high avant garde art installation of a jackalope outside our Austin HQ?

Jacky is a representation of our team + company culture. When looking at the combined characteristics of a jackalope, we have daily inspiration of our company values:

Imagination | RED VELVET is fueled by the possibility of imagination and the desire to bring it to life through our work. We have the ability to let our creativity run wild, the strategy to back it up and the capabilities to produce it.

Speed | At RED VELVET, we work efficiently. Time is of the essence for our clients and without ever sacrificing quality, we create bold, thoughtful brand activations while executing them at a high standards.

Agility | Our team stays agile + curious when partnering with clients, finding ways to accomplish the seemingly impossible.

Respect | RED VELVET upholds a high standard of reverence within our team and working alongside clients and vendors. We believe in a community based in human connection, something that cannot function without mutual respect.

Vigilance | RED VELVET keeps a pulse on up + coming trends, updates in industry, and remains vigilant during brand activations. We are thorough, alert and attentive as a team when activated.