Setting the bar for
activations & experiences.
RED VELVET is an independent, full-service experiential agency specializing in consistently strategic, highly collaborative, and creative events. Founded by CEO and Chief Event Strategist, Cindy Y. Lo, we’ve been in the business for 20 years with a team of diverse, detail-oriented creatives from different cultures, communities and backgrounds - all with a passion to generate genuine, human connection through live experiences.
Headquartered in Austin, Texas, RED VELVET partners with brands across the country and internationally to develop insight-driven programming for impactful results.
Impactful experiences are composed of three elements.
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Every single experience needs a well thought-through plan that enables all people - and all platforms - the ability to “talk” to one another. This cannot be overlooked or taken for granted.
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To captivate, the experience must be imaginative, inventive and smart. It must offer something unique and be delivered in a way that works brilliantly within the medium.
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To create a seamless experience, logistics specialists who understand the complexities of the environment and can manage it with multiple partners are not just necessary, but crucial. We get that.
ACTIVATIONS +
PRODUCT LAUNCHES +
INFLUENCER EVENTS +
GRAND OPENINGS +
TRADE SHOWS +
FESTIVALS +
PUBLIC INSTALLATIONS +
ACTIVATIONS + PRODUCT LAUNCHES + INFLUENCER EVENTS + GRAND OPENINGS + TRADE SHOWS + FESTIVALS + PUBLIC INSTALLATIONS +
Our mission is to create compelling human connections through insight, design and collaboration for brands on the cusp of disruption.
We are in the business of making the impossible possible.
What is our formula?
HOLDING HIGH STANDARDS
We set the bar high, every time. It’s not worth doing if it’s not done with excellence.
Our philosophy is rooted in lasting relationships - building, maintaining, and growing them. We’re in it with you, from the beginning to forever more.
PLAYING THE LONG GAME
Our clients’ brands and customers live at the center of all we do. Insight, empathy and a service-minded ethos is core to the relevance and salience of experiences.
EMPATHY ALWAYS RULES
Adapt or die; we embrace change and let it fuel our curiosity to push the boundaries for ourselves and our clients.
NEVER STOP LEARNING
GROWTH MINDSET
We believe in abundance - that is to say there’s more than enough to go around. This optimistic POV keeps us laser focused on success.
Meet the team.
Cindy Y. Lo
CEO and Chief Event Strategist
Hayden Lockaby
Vice President, Strategy & Growth
Sarah Lo
Vice President, Production & Operations
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![Madison Rains]()
Madison Rains
PRODUCER
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![Jennie Farnworth-Komar]()
Jennie Farnworth-Komar
HEAD OF CREATIVE
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![Caroline Paddock]()
Caroline Paddock
MARKETING SPECIALIST
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![Genesis Cosme]()
Genesis Cosme
SENIOR DESIGNER
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![Ryan McDonald]()
Ryan McDonald
SENIOR PRODUCER
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![Ashley Boyd]()
Ashley Boyd
PRODUCER
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![Mindy Boykin]()
Mindy Boykin
SENIOR ART DIRECTOR
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![Lauren Coull]()
Lauren Coull
SR MARKETING MANAGER
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![Ramie Chavez]()
Ramie Chavez
FINANCE SPECIALIST
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![Samantha Sharp]()
Samantha Sharp
SENIOR PRODUCER
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![Missy Fleshman]()
Missy Fleshman
TALENT SPECIALIST
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![Demoré Hoffman-Batey]()
Demoré Hoffman-Batey
ART DIRECTOR
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![Jordan Whittaker]()
Jordan Whittaker
OPERATIONS MANAGER
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![Javous Nicks]()
Javous Nicks
ACCOUNT MANAGER
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![Brittany Arrambide]()
Brittany Arrambide
SENIOR ACCOUNT MANAGER
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![Alexa Cain]()
Alexa Cain
PROJECT COORDINATOR
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![Sara Dellinger]()
Sara Dellinger
HEAD OF BUSINESS DEV
Let’s make an impact together.
RED VELVET is a full-service experiential activations and events agency with dedicated account, creative and production teams accomplished in strategy and creative concepting.
From program design to marketing to full-scale production, we partner with brands to ensure business goals are met and exceeded to leave a lasting impression on each audience and its stakeholders.
