Setting the bar for
live experiences.
RED VELVET is an independent, full-service experiential agency specializing in consistently strategic, highly collaborative, and creative events. Founded by CEO and Chief Event Strategist, Cindy Y. Lo, we’ve been in the business for 20 years with a team of diverse, detail-oriented creatives from different cultures, communities and backgrounds - all with a passion to generate genuine, human connection through live experiences.
Headquartered in Austin, Texas, RED VELVET partners with brands across the country and internationally to develop insight-driven programming for impactful results, regardless of a program’s scale.
Impactful experiences are composed of three elements.
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Every single experience needs a well thought-through plan that enables all people - and all platforms - the ability to “talk” to one another. This cannot be overlooked or taken for granted.
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To captivate, the experience must be imaginative, inventive and smart. It must offer something unique and be delivered in a way that works brilliantly within the medium.
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To create a seamless experience, logistics specialists who understand the complexities of the environment and can manage it with multiple partners are not just necessary, but crucial. We get that.
ACTIVATIONS +
PRODUCT LAUNCHES +
INFLUENCER EVENTS +
GRAND OPENINGS +
TRADE SHOWS +
FESTIVALS +
PUBLIC INSTALLATIONS +
ACTIVATIONS + PRODUCT LAUNCHES + INFLUENCER EVENTS + GRAND OPENINGS + TRADE SHOWS + FESTIVALS + PUBLIC INSTALLATIONS +
Our mission is to create compelling human connections through insight, design and collaboration for brands on the cusp of disruption.
We are in the business of making the impossible possible.
What is our formula?
HOLDING HIGH STANDARDS
We set the bar high, every time. It’s not worth doing if it’s not done with excellence.
Our philosophy is rooted in lasting relationships - building, maintaining, and growing them. We’re in it with you, from the beginning to forever more.
PLAYING THE LONG GAME
Our clients’ brands and customers live at the center of all we do. Insight, empathy and a service-minded ethos is core to the relevance and salience of experiences.
EMPATHY ALWAYS RULES
Adapt or die; we embrace change and let it fuel our curiosity to push the boundaries for ourselves and our clients.
NEVER STOP LEARNING
We believe in abundance - that is to say there’s more than enough to go around. This optimistic POV keeps us laser focused on success.
GROWTH MINDSET
Meet the team.
Cindy Y. Lo
CEO and Chief Event Strategist
Hayden Lockaby
Vice President, Strategy & Growth
Sarah Lo
Vice President, Production & Operations
Meet the Team
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![Sara Dellinger's headshot, Group Account Director]()
Sara Dellinger
Group Account Director
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![Ryan McDonald's headshot, Senior Producer]()
Ryan McDonald
Senior Producer
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![Ramie Chavez's headshot, Finance Specialist]()
Ramie Chavez
Finance Specialist
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![Brittany Arrambide's headshot, Account Manager]()
Brittany Arrambide
Senior Account Manager
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![Genesis Cosme's headshot, Graphic Designer]()
Genesis Cosme
Graphic Designer
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![Demore' Hoffman-Batey's headshot, Art Director]()
Demore' Hoffman-Batey
Art Director
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![Darwin the French Bulldog's headshot with a blue hankerchief and white stars with his name embroidered]()
Darwin the Frenchie
The Goodest Boy
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![Jordan Whittaker's headshot, Operations Manager]()
Jordan Whittaker
Operations Manager
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![Madison Rains' headshot, producer]()
Madison Rains
Producer
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![Missy Fleshman's headshot, recruiting specialist]()
Missy Fleshman
Program Coordinator
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![Mindy Boykin's headshot, Senior Art Director]()
Mindy Boykin
Senior Art Director
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![Veronica Huebsch's headshot, Producer]()
Veronica Huebsch
Producer
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![Ally Leon's headshot, Associate Marketing Manager]()
Ally Leon
Associate Marketing Manager
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![Jacky the Jackalope's headshot, RED VELVET's mascot]()
Jacky the Jackalope
Imagination Officer
Let’s make an impact together.
RED VELVET is a full-service experiential activations and events agency with dedicated account, creative and production teams accomplished in strategy and creative concepting.
From program design to marketing to full-scale production, we partner with brands to ensure business goals are met and exceeded to leave a lasting impression on each audience and its stakeholders.
