The largest black-in-tech event of the year.
AfroTech Conference 2023
BLAVITY INC.
Austin, TX
In 2023 AfroTech returned to Austin, TX for their annual conference. After experiencing exponential audience growth, as evidenced by the traction the conference made in 2022 and its growing list of attendees, we needed to expand our footprint. The challenge was to design an overarching experience to promote Black in tech opportunities and increase access.
Challenge
The 2023 AfroTech Conference spanned five locations across Austin, boasting record-breaking attendance and a diversity in programming and celebration for a range of audiences and badge-holders. Republic Square Park, one of Austin’s oldest parks, but newly refreshed, became “Culture Park” and was home to the opening ceremony, outdoor daytime programming throughout the week, a community makers market and an exuberant music festival to cap the conference.
Across the five locations RED VELVET conceptualized and brought to life the experience environment - places and spaces that enabled deep, meaningful networking and celebrated what attendees do best: game changing the tech space and helping each other succeed.
Solution
Results
5
separate locations in Austin
17,000+
attendees at AfroTech Conference
6
unique badge types and custom audience experiences
1
inaugural music festival at Republic Square Park
Let’s make an impact together.
RED VELVET is a full-service experiential activations and events agency with dedicated account, creative and production teams accomplished in strategy and creative concepting.
From program design to marketing to full-scale production, we partner with brands to ensure business goals are met and exceeded to leave a lasting impression on each audience and its stakeholders.
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