Guided by AfroTech’s vibrant palette, we built a campus that merged utility and inspiration. Inside the George R. Brown Convention Center, we delivered modular stages, content lanes, lounges, and partner installations engineered for throughput and dwell. Outside at Discovery Green, we extended the energy with open-air zones, community touchpoints, and relief spaces that kept momentum high while reducing congestion. Wayfinding worked end-to-end: clear sightlines, bold markers, and consistent environmental cues turned a sprawling footprint into a legible journey. We optimized recruiting surfaces for the AfroTech Talent Infusion platform, connected brand activations to audience needs, and choreographed transitions between sessions and social moments. The result was a smarter, smoother, more intentional AfroTech where scale amplified, not diluted, soul.