new market launch.
RED VELVET partnered with Canadian homeware brand Fable to make a splash in Austin for their U.S. debut. Serving poutine “with a twist” in Fable’s ceramic mugs on bustling South Congress certainly fit the brief.
Event Design
Event Production
Logistics & Permitting
Mobile Vehicle Management
B2C Experience
Photography & Videography
500
servings of poutine handed out
12k+
social media impressions
492
unique email addresses collected
context.
Fable is a Canadian homeware brand born from a desire to make everyday moments more intentional. Since launching in 2019, they’ve built a loyal following with their sustainably made, design-forward pieces - crafted to elevate gatherings, big or small. As Fable prepared to enter the U.S. market, they chose Austin as their first stop: a city celebrated for its creativity, culture, and tight-knit community.
But Fable wasn’t looking to just launch in Austin. They wanted to arrive in a way that felt grounded, thoughtful, and unmistakably them, a brand rooted in connection, not convention.
the ask.
Fable came to RED VELVET with a clear challenge: go beyond traditional media buys and create a real-world experience that puts their products directly into people’s hands. They wanted something tactile, memorable, and hyper-local. An activation that would spark conversation, build brand love, and embody the spirit of both Fable and Austin.
the process.
solution.
RED VELVET designed and executed a one-day experiential activation that blended Canadian roots with Texas flair. We partnered Fable with a local Austin food truck to serve up two styles of poutine: one classic, one topped with smoky Texas brisket, all plated on Fable's signature tableware. The pop-up became a moment of cultural connection, where guests experienced the brand not through ads, but through flavor, community, and craft. The event was an overwhelming success, igniting buzz and engagement that felt organic, intentional, and true to both brands.
