Roll up to the coolest South By House on Rainey.

EQ House @ SXSW

Austin, TX

MERCEDES-BENZ

Challenge

RED VELVET was challenged to successfully pull off a SXSW event with a vision already in place. The house had been chosen, smaller than what was needed for an event of its size, but it had to work (and stay within code!). Because Mercedes-Benz EQ House was located outside the epicenter of the typical SXSW attendee flow, EQ leaned on us to attract attendees to the house in a sustainable and green way, and convince them to go 30 min out of their way to visit.

Solution

Further exploring the messaging of the brand’s goals and initiatives on clean energy and innovation, we provided eco-friendly modes of transportation, intimate 1x1 influencer meetings in custom settings, and a unique self-standing activation that drew interest and created buzz in the heart of SX traffic: the stress inversion transformer. This “scream machine” converted sound decibels into energy.

Results

2,800+

Attendees who visited EQ House

24

educational sessions

3

days of EQC test driving

Let’s make an impact together.

RED VELVET is a full-service experiential activations and events agency with dedicated account, creative and production teams accomplished in strategy and creative concepting.

From project design to marketing to full-scale production, we partner with brands to ensure business goals are met and exceeded to leave a lasting impression on each audience and its stakeholders.

INQUIRE

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