A post-pandemic comeback for the books.
Navigate Conference
Austin, TX
SAILPOINT
Challenge
SailPoint's in-person Navigate Conference was a crucial event that demanded top-notch guest experience as they debuted a new identity system and hosted security industry professionals. The event design had to consider every interaction and how it might affect the prospects' judgment of SailPoint's system capacity.
Solution
SailPoint's new branding featuring strong angles and bright colors was reflected in every touchpoint, including the main stage, breakout sessions, and expo. The design and layout of the expo emphasized SailPoint's positioning as the core of identity security, with sponsors flanking the core. The conference successfully inspired guests to expand their networks, explore new innovations, and transform their strategies.
Results
12.6x
ROI from customer pipeline after 30 days
94%
said they’d attend SailPoint Navigate again next year
56%
first-time SailPoint Navigate attendees
54
executives with white-glove treatment
Let’s make an impact together.
RED VELVET is a full-service experiential activations and events agency with dedicated account, creative and production teams accomplished in strategy and creative concepting.
From program design to marketing to full-scale production, we partner with brands to ensure business goals are met and exceeded to leave a lasting impression on each audience and its stakeholders.
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