Welcoming a new era of local media magic.
Austin Media Center Grand Opening
Austin, TX
AUSTIN PBS
Challenge
The last sixty years bore a collection of classics and wonders alike; Austin PBS has been a pioneer in the public broadcasting space in a way that is uniquely Austin. While its deep history laid a very solid foundation for Austin PBS, the future ahead looks even brighter. No other station is more in tune with the times, accessible to ALL people of today or as committed to remaining a true reflection and inspiration to its viewers. To celebrate this next foray, RED VELVET was tasked with designing and producing a three day grand-opening for multiple audiences worthy of commemoration and commensurate with the huge move Austin PBS had made to its new facility in Central Austin.
From the Big Bird inspired centerpieces to “It’s A Beautiful Day in the Neighborhood” serenade on Opening Night to the long lines for Daniel Tiger and Katerina Kittycat to the birthday cupcake celebration for the late President Johnson, each and every detail that went into this three-day celebration was designed to delight and highlight the great work Austin PBS has done AND will do in the Central Texas community from its new media center.
Solution
Results
3
events over three days
5000+
attendees throughout Grand Opening weekend
100+
families lined up to see Daniel Tiger
25
activations and activities for guests to participate in on Community Day
Let’s make an impact together.
RED VELVET is a full-service experiential activations and events agency with dedicated account, creative and production teams accomplished in strategy and creative concepting.
From program design to marketing to full-scale production, we partner with brands to ensure business goals are met and exceeded to leave a lasting impression on each audience and its stakeholders.
Anomaly LA X Jimmy Johns: Chateau Jé Jé
Tito's Handmade Vodka: Tito's Big Adventure
Mercedes-Benz: EQ House @ SXSW
Sailpoint: Navigate
The Life Coach School: Mastermind
Real Estate Council of Austin: Knockout Night
MBOOTH X Patrón: Formula 1 Grand Prix
Kendra Scott X H-E-B: Love Mom
Country Lab: Mission Winnow for Formula 1 Grand Prix
Still Austin Whiskey Co: Longhorn City Limits Music Lounge