grand opening.
For more than six decades, Austin PBS has not simply broadcast stories — it has helped shape the cultural fabric of Central Texas. As the media landscape continues to evolve, the station stands poised at a powerful intersection of legacy and innovation, honoring its roots while boldly stepping into its next chapter.
Event Design
Event Production
Logistics & Permitting
B2C Experience
Photography & Videography
25
activations for guests to participate in on Community Day
5k+
attendees throughout Grand Opening weekend
100+
families lined up to see Daniel Tiger
context.
The last sixty years bore a collection of classics and wonders alike; Austin PBS has been a pioneer in the public broadcasting space in a way that is uniquely Austin. While its deep history laid a very solid foundation for Austin PBS, the future ahead looks even brighter. No other station is more in tune with the times, accessible to ALL people of today or as committed to remaining a true reflection and inspiration to its viewers.
the ask.
To celebrate this next foray, RED VELVET was tasked with designing and producing a three day grand-opening for multiple audiences worthy of commemoration and commensurate with the huge move Austin PBS had made to its new facility in Central Austin.
solution.
From the Big Bird inspired centerpieces to “It’s A Beautiful Day in the Neighborhood” serenade on Opening Night to the long lines for Daniel Tiger and Katerina Kittycat to the birthday cupcake celebration for the late President Johnson, each and every detail that went into this three-day celebration was designed to delight and highlight the great work Austin PBS has done AND will do in the Central Texas community from its new media center.
Texas A&M at SXSW
Fable's Poutine Pop-Up
Delta at SXSW
Widow Jane Booth
Mercedes-Benz: EQ House @ SXSW
Austin PBS: Austin Media Center Grand Opening
Tito's Big Adventure
Sailpoint: Navigate
Real Estate Council of Austin: Knockout Night
MBOOTH X Patrón: Formula 1 Grand Prix
Kendra Scott X H-E-B: Love Mom
Country Lab: Mission Winnow for Formula 1 Grand Prix
Still Austin Whiskey Co: Longhorn City Limits Music Lounge