Make a Formula 1 pitstop with Patrón.
Formula 1 Grand Prix 2022
Austin, TX
MBOOTH • PATRÓN
Challenge
Patrón sponsored the F1 Grand Prix event in Austin to increase national and regional awareness and associate its brand with the glamour of the popular racing event.
MBooth, with the help of Patrón's partnership with SoHo House, organized a three-day exclusive experience for special guests featuring F1 driver Sergio "Checo" Perez, a cocktail class, a pool party, and a final F1 race party.
Solution
The event's backdrop was designed and produced by RED VELVET, which created six unique pieces of staging, decor, and gifting, impressing guests with the attention-to-detail and sophisticated ambiance.
Results
6
influencer celebrity appearances
17
cases of Patrón sampled
55,000+
social media impressions
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