Make a Formula 1 pitstop with Patrón.

Formula 1 Grand Prix 2022

Austin, TX

MBOOTH • PATRÓN

Challenge

Patrón sponsored the F1 Grand Prix event in Austin to increase national and regional awareness and associate its brand with the glamour of the popular racing event.

MBooth, with the help of Patrón's partnership with SoHo House, organized a three-day exclusive experience for special guests featuring F1 driver Sergio "Checo" Perez, a cocktail class, a pool party, and a final F1 race party.

Solution

The event's backdrop was designed and produced by RED VELVET, which created six unique pieces of staging, decor, and gifting, impressing guests with the attention-to-detail and sophisticated ambiance.

Results

6

influencer celebrity appearances

17

cases of Patrón sampled

55,000+

social media impressions

Let’s make an impact together.

RED VELVET is a full-service experiential activations and events agency with dedicated account, creative and production teams accomplished in strategy and creative concepting.

From project design to marketing to full-scale production, we partner with brands to ensure business goals are met and exceeded to leave a lasting impression on each audience and its stakeholders.

INQUIRE

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