burnt orange everything.
When Still Austin Whiskey Co. stepped onto the field as the official whiskey sponsor of The University of Texas Athletics in 2022, it marked a defining moment for the brand. What began as a bold partnership quickly became an opportunity to craft an immersive presence at an unprecedented scale.
Event Design
Event Production
Logistics & Permitting
B2C Experience
Photography & Videography
9k+
visits to the Still Austin Music Lounge
15k
Still Austin Whiskey beverages sold
14
concerts played over 7 home games
context.
Still Austin Whiskey Co. elevated its profile in 2022 by signing on as the official whiskey sponsor of The University of Texas Athletics, one of the highest-profile sports organizations in the nation. Never had Still Austin approached an activation of this size and scale, so RED VELVET was brought on to co-create elevated branding opportunities that complemented more traditional sponsorship assets.
the ask.
The challenge was to design and execute a cohesive brand experience across seven outdoor activations throughout an entire season—maintaining consistency, energy, and premium perception regardless of shifting weather conditions, game outcomes, or concert lineups. With thousands of guests moving through the bespoke Still Austin Music Lounge at Longhorn City Limits, the objective was clear: ensure every attendee left with a memorable, high-quality brand interaction that kept spirits high and Bourbon Lemonades in hand, no matter the external variables.
solution.
Through strategic creative direction and meticulous on-the-ground execution, the partnership transformed a landmark sponsorship into a dynamic, season-long brand platform. By blending hospitality, immersive design, and culturally relevant programming, Still Austin delivered a consistently premium presence that resonated with fans across every touchpoint. The result was more than visibility—it was meaningful engagement at scale, reinforcing the brand’s credibility, deepening audience affinity, and establishing a new benchmark for how regional spirits can show up within major collegiate athletics.
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