Horns Up, bourbon lemonade, and burnt orange all football season.

Longhorn City Limits Music Lounge

Austin, TX

STILL AUSTIN WHISKEY CO.

Challenge

Still Austin Whiskey Co. elevated its profile in 2022 by signing on as the official whiskey sponsor of The University of Texas Athletics. Never had Still Austin approached an activation of this size and scale, so RED VELVET was brought on to co-create elevated branding opportunities.

The challenge deepened with some unpredictable elements – 7 different outdoor activations ranged from a blisteringly hot summer start to the season to a rainy and windy close in late fall. Thousands of guests entered the bespoke Still Austin Music Lounge at Longhorn City Limits…and no matter the outcome of the football game or the performer on stage at the concert, the assembled crowd had their “Horns Up,” a Bourbon Lemonade in hand and wide smiles on their faces.

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Results

9,000+

visits to the Still Austin Music Lounge

15,000

Still Austin Whiskey beverages sold

14

Concerts played over seven home games

Priceless

countless brand impressions over the two ESPN College Gameday broadcasts

Let’s make an impact together.

RED VELVET is a full-service experiential activations and events agency with dedicated account, creative and production teams accomplished in strategy and creative concepting.

From program design to marketing to full-scale production, we partner with brands to ensure business goals are met and exceeded to leave a lasting impression on each audience and its stakeholders.

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