As the hospital’s trusted Austin-based experiential agency partner, RED VELVET designed and executed two key events that brought this expansion to life while setting the foundation for long-term community engagement.

The Grand Opening Ribbon Cutting on February 1, 2024, was not just a ceremony—it was a celebration of Texas Children’s commitment to Austin. Originally planned for 200 attendees, excitement around the event quickly grew, and our team seamlessly scaled the experience for more than double that guest count. The intentionality of the hospital design – both in aesthetics and in the types of care offered – was the centerpiece for a day of celebration. The event featured guided hospital tours with curated take-aways at each stop, ensuring attendees felt personally connected to the new facility. To commemorate the occasion, RED VELVET collaborated with a local artist to create a live painting of the event, which was later gifted to the hospital and shared with staff as a meaningful keepsake. From stage design that “wowed” the attendees onsite and those watching the broadcast version, to ATX-favorite F&B options and a live musical performance, every detail was carefully managed to create an impactful event.

Following the grand opening, RED VELVET brought to life “Family Fun Day” for Texas Children’s Ambassadors in September 2024. This annual event is designed to celebrate the hospital’s top-tier donors and in 2024, the celebration was even bigger – honoring Texas Children’s Hospital’s 70th anniversary. Paying homage to all things 70, the afternoon event embraced a groovy ‘70s theme, bringing the decade to life with retro-inspired décor, activities including a ukelele station, velcro wall, and live entertainment with drinks served by beverage burros. Guests enjoyed a vibrant, nostalgia-filled atmosphere that not only fostered connection among donors and their families but also reinforced the hospital’s long-standing impact on pediatric healthcare. In alignment with Texas Children’s mission, RED VELVET introduced a giving-back activity where children crafted items to be donated to the hospital’s Child Life department, ensuring young patients felt the warmth of the community. 

Beyond these signature events, RED VELVET has continued to support Texas Children’s Hospital’s mission by partnering to bring TCH to life at Austin’s most beloved community traditions. Through strategic sponsorships, Texas Children’s Hospital has established a lasting presence in Central Texas, including:

• Grinchmas at Domain Northside, a festive holiday experience that connected the hospital with Austin families in a fun and heartwarming way.

• Texas Stars Hockey sponsorship, bringing the hospital’s message to sports fans and strengthening ties with the local community.

• ABC Kite Fest sponsorship, an iconic Austin event that allowed Texas Children’s Hospital to engage with families in an authentic, playful, high-visibility setting.