SXSW marketplace.

RED VELVET transformed the Cedar Door space into a multi-sensory innovation hub, showcasing Texas A&M as a “Force for Good.” The result was a memorable, repeatable experience that elevated awareness, encouraged exploration across multiple disciplines, and positioned Texas A&M at the forefront of innovation shaping a brighter, safer future.

Experience Design
Experience Production
B2C Experience
Product Sampling

impressions on social media

3.2k+

attendees

favorable sentiment Texas A&M rating

context.

For its second year, RED VELVET brings Texas A&M to life during SXSW, activating within Fast Company Grill at Cedar Door. Across 4 days, the experience transforms a confined footprint into an immersive showcase of breakthrough innovation, aligning with the 2026 theme “Together, We Stand as a Force for Good.”

the ask.

Create a high-impact, interactive experience within a limited footprint that captures attention, drives engagement, and communicates complex research in an accessible way. Each day must feel distinct while reinforcing a unified narrative, encouraging repeat visitation and clearly positioning Texas A&M as a leader in innovation.

solution.

We designed a dynamic, four-day activation featuring rotating themes—Food, Energy, and Medicine—each with tactile installations, dual video walls, and interactive storytelling. Guests engage physically and digitally, from hands-on battery demos to layered medical displays, culminating in a participatory voting and gifting experience.

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SXSW marketplace.

3.2k+

context.

the ask.

solution.

let’s create an impact together.