Celebrating the moms we love with H-E-B

Love Mom

Austin, San Antonio, Houston, TX

KENDRA SCOTT • H-E-B

Challenge

This opportunity - meshing together two very different brands to create a combined force for good (moms!) - presented itself two weeks before the event, so all involved needed to hustle to successfully pull off the event. The event was planned for three cities and took place simultaneously in the very tight quarters of a grocery store during operating hours.

Solution

“Love Mom” was a partnership between two iconic Texas brands, Kendra Scott and H-E-B to surprise and give back to H-E-B's consumers and moms for Mother's Day 2019. This public activation took place simultaneously in three Texas cities: Austin, San Antonio, and Houston. The activation in each city had a similar look, feel and experience made possible via local vendors, centered around a custom made vending machine that dispensed free Kendra Scott jewelry to shoppers and included a photo moment, H-E-B cupcakes, and other giveaways.

In each location, the first 500 guests received a tote bag and first 1,000 guests received jewelry. This was a huge hit, families that couldn't afford Mother's Day gifts of this kind were ecstatic, mother's who were needing a pick-me-up were so delighted, husbands who were undecided of what to get their wives were thankful. Both client partners were thrilled with the results and instant positive guest feedback.

Results

500

guests received totes across each participating location

1,000

guests received jewelry across each participating location

4,500

total giveaways

Let’s make an impact together.

RED VELVET is a full-service experiential activations and events agency with dedicated account, creative and production teams accomplished in strategy and creative concepting.

From program design to marketing to full-scale production, we partner with brands to ensure business goals are met and exceeded to leave a lasting impression on each audience and its stakeholders.

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