A grand stage for an even grander event.
Mastermind Conference
Austin, TX
THE LIFE COACH SCHOOL
Challenge
Each year The Life Coach School holds its annual Mastermind event for alumni; it is a time for attendees to regroup with graduates and school leadership alike to be renewed, inspired, share success stories, and continue learning from one another in a high spirited, empowering environment. With the last Mastermind event taking place in 2019 with just 300 attendees, 2022 was expected to host 1500. RED VELVET was brought in to help design and shape this experience for the now massive group.
Solution
The goal of the experience was to inspire alumni to continue reaching for the stars, so everything about the event had not only to motivate but embody aspiration. The stage itself needed to be beautiful, grand, elegant, and above all, somewhere an attendee would want to see their future selves. From carefully curated and moving content designed by The Life Coach School team to a modern and beautifully crafted platform draped with suspended florals, the grand ballroom stage became a focal point of the experience. A wealth of content was collected during session breaks as the foyer was filled with different opportunities for interactive sharing. We incorporated a photo op based on promoting each attendee’s favorite Life Coach School value. Attendees shared personal wins on the “win wall” and also received branded tote bags in exchange for a recorded insight on what they’d personally gained from Life Coaching as well as Diversity, Inclusion & Equality.
Results
197
“What Coaching Means” testimonies
60
“Equity, Inclusion, Diversity” testimonies
474
Values-based Inspirational photos from attendees
46
“Win Wall” videos from attendees
Let’s make an impact together.
RED VELVET is a full-service experiential activations and events agency with dedicated account, creative and production teams accomplished in strategy and creative concepting.
From program design to marketing to full-scale production, we partner with brands to ensure business goals are met and exceeded to leave a lasting impression on each audience and its stakeholders.
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