valentine’s pop-up.

RED VELVET partnered with Anomaly LA and Jimmy John’s to deliver an unforgettable Valentine’s Day pop-up in Austin, TX. We transformed the beloved sandwich brand into an elevated dining experience called Chateau Jé Jé.

Experience Production
Logistics & Permitting
B2C Experience

133

custom sandwiches

15

meat boutineers

22k+

Instagram views from Austin’s Top Influencer post

context.

Jimmy John’s has a cult-like following across many regions, but Austin, Texas was selected as the host city for a Valentine’s Day pop-up because of its unique combination of weather, demographics, and cultural fit. Austin’s thriving food scene, creative spirit, and strong affinity for the brand made it an ideal backdrop for a bold, exclusive activation. Yet, the challenge was steep: Jimmy John’s pop-up required a high-concept, immersive dining experience that elevated its identity beyond expectations.

the ask.

Jimmy John’s asked RED VELVET to produce a three-day, invitation-only Valentine’s Day activation in Austin that would reframe the brand in a premium light. The goal was twofold: first, to create a meaningful, highly shareable dining experience that devoted fans and local influencers would never forget; and second, to deliver on Jimmy John’s quirky-yet-quality DNA while elevating it into a fine-dining context.

Jimmy John’s wanted an event that balanced authenticity with aspiration, offering guests a one-night-only glimpse into what it would feel like if their favorite sub shop became a chic, high-end French bistro.

solution.

We collaborated with Anomaly LA to design and produce Château Jé Jé: an elegant, French bistro-inspired pop-up that placed Jimmy John’s at the center of the experience. From the moment guests stepped inside, they were immersed in a whimsical yet refined environment: a custom sandwich wall photo moment, bow-tied waiters wearing salami boutonnieres, and a jazz trio serenading the room. We curated a four-course meal with playful nods to Jimmy John’s classics, complete with chips and cocktails, creating a stylish, unexpected dining journey that delighted fans and amplified the brand’s cultural presence.

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valentine’s pop-up.

133

15

22k+

context.

the ask.

solution.

let’s create an impact together.