Infusing the energy of Fiesta into
TAA ONE 2024
TAA ONE 2024
Texas Apartment Association
San Antonio, TX
Texas Apartment Association (TAA), a well-respected statewide advocacy organization, has hosted some version of their ONE Conference for many years. With new leadership, TAA decided to uplevel the experience – making onsite engagement as much of a priority as Opportunity, Networking, and Education.
Challenge
Playing on the concurrent local celebration, FiesTAA 2024 was born. Colorful, whimsical design greeted the 4,000+ attendees and was woven throughout the venues. Thoughtful and intentional choices throughout supported the visual uplevel, from zones purpose-built for myriad types of networking and fun, to useful and locally-sourced takehomes. As a complement to the popular General Session and content tracks, attendees were invited to personalize their experience through exploration of the exhibit hall.
Delight was evident as they realized the changes to a typically traditional space – it was infused with live performances and art installations - including a space they could contribute to a mural themselves! - plus specialty local F&B, headshots, massages, and more. Two themed after-hours parties capped off the busy conference days as guests enjoyed a vibrant Fiesta-themed evening on night one and a totally tubular 80’s throwback on night two.
Solution
Results
35%
First-time ONE Conference Attendees
2,000+
Conference app downloads
$100,000+
Funds raised for TAA advocacy + education initiatives
10,800
Packets of Liquid IV consumed
23,500+
Sponsored giveaway items
Let’s make an impact together.
RED VELVET is a full-service experiential activations and events agency with dedicated account, creative and production teams accomplished in strategy and creative concepting.
From project design to marketing to full-scale production, we partner with brands to ensure business goals are met and exceeded to leave a lasting impression on each audience and its stakeholders.
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TAA ONE 2024
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