Brand activations: Integral to a winning marketing strategy.
Elevating your brand presence with creativity.
Arguably, the most buzzworthy element under the experiential marketing umbrella is a brand activation. Every activation is a completely unique, immersive experience that ignites wonder in passers by, creating a personal connection with brands in a notably noisy vertical.
RED VELVET partners with brands and agencies that understand this as a key part of their insight-driven marketing strategy. There are many ways we’ve translated activations on behalf of brands: a sponsorship as part of a larger event or festival; a street team making a splash in a crowd; ambient advertising; a traveling spectacle; and the OG of brand activations (rightfully so), a one-off pop-up.
Our team of creatives will work alongside yours toward experience brand identification. We’ll establish the desired objective and messaging while ensuring each detail is cohesively designed and aligned with your existing brand. This could translate all the way through custom marketing materials and branded experience elements.
Jimmy John’s
Valentine’s Day Pop-Up
Jimmy John's entrusted Anomaly LA and RED VELVET to plan, design, and produce Château Jé Jé, a high-end French Bistro-inspired dining experience that featured a four-course meal with sandwich-style hors d'oeuvres served by salami boutineer-wearing waiters and a serenade by an elegant jazz trio. Guests left satisfied and impressed with their nouvelle cuisine provided compliments of Jimmy John's.
We’ve got the chops.
20 years
in business
25 international
event awards
100+ repeat
clients
1 team of strategic creatives
RED VELVET is a full-service experiential activations and events agency with dedicated account, creative and production teams accomplished in strategy and creative concepting.
From program design to marketing to full-scale production, we partner with brands to ensure business goals are met and exceeded to leave a lasting impression on each audience and its stakeholders.
