AND ALL THAT RIZZ
It’s time for another end-of-the-year recap, folks!
Aside from usual programming highlights that take place this time of year, we’re taking a moment to be a little more reflective. A lot’s happened since 2020, and given we’re officially into the mid 2020s next week, I think it’s right to say 2023 was another, er, strange one. We’ll look back on this year as one where things were still settling out, where (mostly new) teams were getting comfortable with each other and creating and defining a new normal. 2023 saw everyone out of the house, back on the scene and having bigger, more honest conversations about what no longer “works'' while discovering what now does. We saw bigger risks being taken, and some failures too. All in all, being the optimistic crew we are, we’re still excited about what’s to come based on how everything shook out this year.
And now for the highlights:
We rebranded in 2020, but with so much change in the last few years, we needed a mini-marketing makeover. Perhaps imperceivable to most, our marketing team poked, prodded and polished each channel’s veneer and we saw some pretty nice results from our efforts. In 2H, we launched our first ever ad campaign, targeting and reaching several markets across the country and featuring our very own Jacky. We’ll be seeing more of them in the future as we’re just getting started.
We made it through a lumpy 1H followed by a breakneck 2H. Halfway through the year, though, most people in our industry were sharing open and honest accounts of how inconsistent business was in the first part of 2023. Fall, however, was a completely different animal. We’re all resting and recovering over break, because it was a marathon. Thank you to everyone we worked with this year for trusting us with your business - we loved every minute of it and now we’re going to take a niiiice long nap until January 2nd.
We turned 21 this year; RED VELVET is old enough to drink, and squarely in “Generation Z”. Because several of us are well beyond that in age, we’ve been schooling ourselves in all manners of Gen Z, including buffing up on our terminology, and all that rizz (if you don’t know that word, better ask somebody). All kidding aside, Generation Z is here, among us and our future. Embrace, adopt and hire this revolutionary and very connected, insightful generation of young talent. We promise you won’t regret it, even if you don’t understand everything they say…right now.
Our CEO did a thing and went out and bought another company - a fabrication and specialty rentals company, to be exact. We’ve never seen someone figure out how to be in two places at the same time the way Cindy Y. Lo does, but she makes it look easy. We’re excited to see how she and the team transform that business. Congratulations to our extended family at Strong Events!
2023 will be remembered for the advent of Chat GPT, Generative AI and Mid-Journey, and while we’re not going to claim we didn’t test them out, they’re not going to claim our jobs either. Was this a storm in a teacup? Only time will tell.
Well, that’s a wrap folks. Hope you’ll continue to stay tuned, stay open and stay positive to whatever comes your way. Change is constant; steady ahead from your friends at RED VELVET.
