It’s one thing to follow trends; it’s another to set them. In an age where microtrends, influencers, and popularity constantly fluctuate, RED VELVET is dedicated to creating experiences and building brands that last far beyond the moment of activation.

2024 had its share of buzzworthy moments — was yours defined by brattiness, demurity, Olympians, politicians, TikToks, or Instagram Reels? Whether you thrived or simply survived last year, we’re entering 2025 knowing anything can happen. While we can’t predict the future, we can offer insight into how experiential marketing might evolve in the upcoming year.

Owala was started by dreamers & designers who wanted a water bottle for everyday use that made it easy for hydrators to stay hydrated. A water bottle for the people. One with realistic functionality rather than over-the-top aspirations of hiking Mount Everest. Their motto is to “do more of what you love,” so we pledge to continue creating immersive brand activations with the support of our personality-expressing, thirst-quenching sidekicks...

Unlock Hayden Lockaby's insights on eliminating random acts of marketing and crafting impactful brand experiences from the Experiential Marketing Summit 2024. Delve into the importance of insight-based strategy, understanding what the brand stands for, who it's trying to meet, and how it wants you to feel.

Embark on RED VELVET's 2023 year of the rabbit full of rebranding, nationwide ad campaigns, navigating industry shifts, and turning 21 in the era of Generation Z. Our CEO's strategic acquisition adds excitement to a year of resilience and growth. Read more about our year in this vibrant recap!

Born between the mid-1990s and early 2010s, these emerging professionals are not just another wave of fresh blood; they’re a tidal shift in workplace dynamics. If you are looking at your team and haven’t considered the Gen Z factor, it’s time to tune in.

We’ve watched brands, ourselves included, pull out all the stops: posing questions, following trends, and even sharing behind-the-scenes content. And still, all these traditional social media engagement strategies just aren’t working for any of us. So, what can event professionals learn from Threads, from how it attracted users to its post-launch slump and engagement drop-off?

We don’t need to say it, but we will; Barbie will go down in history for being one of the best case stories for how experiential marketing enhanced the customer experience, deepened the brand’s relationships with its fans, and most notably, drove sales to new heights.

Sometimes the only way to make magic happen is by looking at the world in a way only kids can. Armed with $400 worth of fake money, furniture rental printouts, and lots of Elmer’s glue, event marketers-in-training took over the RED VELVET headquarters and showed the seasoned event professionals that when it comes to bringing your brand to life, these girls mean business.

Where does the time go? It feels like, just yesterday, we were breaking ground on our headquarters at 7121 N Lamar. Well, that was five years ago.

Experiential Marketing Summit (EMS) made its biggest post-pandemic splash to date, and we were honestly . . . relieved! After catching up on some quiet back in Texas, we’re ready to dive into our key takeaways, favorite & not-so-favorite elements from this year’s summit. To those who shared our journey, curious, did you walk away with the same sentiments?

Experiential marketing at South By Southwest (SXSW) has come a long way since 1987. The RED VELVET team shares some of their thoughts on the 2023 festival and the good, surprising, and underwhelming.

As a woman-owned experiential marketing agency and WBENC certified organization, it is RED VELVET’s commitment to not only nurture a culture of support and empowerment for the women on our team, but also be part of larger conversations happening throughout the world.

Just like the rest of the world… we have become enamored by the latest AI available to the public, Chat GPT. We are constantly being confused on google for red velvet cake, Red Velvet the K-Pop group, and even red velvet carpets! So, we challenged Chat GPT to write us an article comparing Red Velvet the K-Pop group to the experiential events. Curious about what it came up with?

This must-listen episode takes you behind the scenes of South by Southwest from the perspective of the people who make it happen.

In the whirlwind of Valentine’s Day and romantic dinners; how do we recognize the people who share their love a little differently? Each RED VELVET team member was asked to share a charity mission they support. We gathered a total of 15 organizations that are worthy of a little Valentine’s Day lovin’.

Live experiences offer a chance for people to meet in person, develop rapport and chemistry, talk face-to-face about important topics, and close business. Don’t be tempted to give in to doing nothing while we all ride it out together collectively. We’ll weather this just like we did during the pandemic as long as we don’t go dark!

Once upon a time, a few (now) decades ago, our fearless leader Cindy Lo, set out to create a mantra that would serve to not only inspire her team but a message to the rest of the world her intentions for her new events planning company Red Velvet Events.

We are daring to dream. To dream bigger, wilder, and boundless in our creativity. Looking back at our 2022 we can see all the incredible people we have worked with, the spaces we’ve transformed, and celebrations that challenged us to leave behind a path of inspiration.

You guys, we did it! RED VELVET is officially on the Event Marketer TOP 100 IT List for the third time! The post-pandemic achievement is the sweetest yet.

Thank God for Mother’s Day, am I right? We hope all the moms out there had a wonderful day full of family and love! At the RED VELVET offices last week, we got to talking about what it’s like to be a mother (really, a parent) in the experiential events industry. Here’s my stab at some of the most asked questions about being a working mom.