We’ve watched brands, ourselves included, pull out all the stops: posing questions, following trends, and even sharing behind-the-scenes content. And still, all these traditional social media engagement strategies just aren’t working for any of us. So, what can event professionals learn from Threads, from how it attracted users to its post-launch slump and engagement drop-off?

We don’t need to say it, but we will; Barbie will go down in history for being one of the best case stories for how experiential marketing enhanced the customer experience, deepened the brand’s relationships with its fans, and most notably, drove sales to new heights.

Just like the rest of the world… we have become enamored by the latest AI available to the public, Chat GPT. We are constantly being confused on google for red velvet cake, Red Velvet the K-Pop group, and even red velvet carpets! So, we challenged Chat GPT to write us an article comparing Red Velvet the K-Pop group to the experiential events. Curious about what it came up with?

Live experiences offer a chance for people to meet in person, develop rapport and chemistry, talk face-to-face about important topics, and close business. Don’t be tempted to give in to doing nothing while we all ride it out together collectively. We’ll weather this just like we did during the pandemic as long as we don’t go dark!

We are daring to dream. To dream bigger, wilder, and boundless in our creativity. Looking back at our 2022 we can see all the incredible people we have worked with, the spaces we’ve transformed, and celebrations that challenged us to leave behind a path of inspiration.

You guys, we did it! RED VELVET is officially on the Event Marketer TOP 100 IT List for the third time! The post-pandemic achievement is the sweetest yet.

Planning an event can be a daunting task, but working with an event agency can help alleviate some of the stress and ensure a successful event.