Outplan. Outplay. Owala.
Here at RED VELVET, we lead with our heads and our hearts in service of creating memorable, immersive experiences. The brain and the heart are made up of over 70% water. It’s no wonder hydration has a fierce grip on us… it’s the fuel for our creative fire. This summer, the RED VELVET team is showing up as our most hydrated selves.
It started while onboarding our three new hires…
*Cue “Eye of the Tiger”*
The RED VELVET new additions waltz into headquarters in sync swinging Owala water bottles. [honestly not sponsored, just majorly in love.]
Once the rest of the team learned the features of the new water bottle, it was like a game of dominoes across the rows of standing desks. One Amazon Prime delivery after another, the RED VELVET team became brand loyalists (and evangelists). Each bottle’s color palette matches their unique swagger - as they’ve selected a color combination that matches their aura and allows for personal expression.
And… after a long work day, in the Austin heat, they all cool off post-game Gatorade dunk style.
Just kidding, but that’s how we remember it.
Owala was started by dreamers and designers who wanted a water bottle for everyday use that made it easy for hydrators to stay hydrated. A water bottle for the people. One with realistic functionality rather than over-the-top aspirations of hiking Mount Everest.
Their motto is to “do more of what you love,” so we pledge to continue creating immersive brand activations with the support of our personality-expressing, thirst-quenching sidekicks...
Hear from the RED VELVET team on what makes Owala special & their color of choice:
“I love the color combos and sleek but understated design. And according to my husband who is a gulper by nature, “A lot of water comes out of that straw, and surprisingly fast.” I think this feature blew him away.”
“I love the following features: sip or gulp option from the same spout, easy open, no unscrewing handle (which doubles as lid lock), leakproof, insulated, wide enough top to fit under ice dispensers/use ice scoop, when you put the lid on the counter to refill the straw does not touch the counter (sanitary), dishwasher safe (I think it says not to, but I’ve had no problems), 24 oz version cupholder size and last but not least easily recognizable (colors and design)!”
“I got it for many of the same reasons my coworkers mentioned....especially the built in straw function. I am NOT someone that typically carries a water bottle around with me but I have been converted and because of the handle and the weight of this bottle it seems to now come with me EVERYWHERE. Love that I can throw in my bag and it doesn’t leak!”
“What I love most about my Owala is by far the lid lock. As my emotional support water bottle, I take this thing everywhere and it’s so refreshing to be able to throw my Owala in any bag and have the peace of mind that there will be no leaks. It also helps that they offer the most unique colors and patterns so I have a bottle that 100% reflects my personality. I mean who doesn’t love when cute meets functional!”
“Loved the built in straw...ease of fast drinking + feels more sanitary than the competitors’ straw solutions. Also, love how light it is in comparison to other bottles.”
“The price point appealed to me! It isn’t nearly as expensive as other brands while providing the same benefits. Obviously, the built-in straw is a huge seller. I am very hydrated since purchasing this water bottle.
I love the boot and sleeve option as well. It really can help with the larger bottle’s grip and the boot is a great way to help with inevitable drops.”
“Besides claiming “shy marshmallow” as my superhero alter ego name, I love Owala’s 40 oz size and view it as my sidekick. My Owala comes with me everywhere… hot yoga class, meeting rooms, and even lives on my bedside table. The straw/sippable component is a game changer as someone who used to slosh water everywhere when trying to rehydrate. I also love that the lid locks so I can chuck it in my bag without worrying about water leaking everywhere!”
“I chose Owala because it was a bottle brand whose marketing didn’t hit me in the face as a lifestyle trend, rather, a beautiful functionality play that made sense.
The covered straw is #1, followed by its ability to be leak-proof, the ability to carry it with the handle, all the while containing the most water for fewer fill-up trips.
I believe the Owala movement, for the team, has been more of an identification of how low the bar was for water consumption. From the demonstrations, it was hard to argue it not being a great purchase for the daily water consumer as so it made a very lasting change for the team.”
