Jacky the Jackalope

Watch the video above to see the journey Jacky took through Austin.

If you were paying attention to our Instagram feed last week, you probably caught our post about the latest addition to the RED VELVET Team: a 2,000lb, 18ft tall jackalope named Jacky. But why a jackalope?

Well, we like pushing the envelope. We like keeping it different. And we definitely like keeping it interesting. So installing a giant jackalope in front of our RED VELVET Forever Home just made sense to us. Jacky serves as the physical and material manifestation of two things that aren’t usually tangible: our culture and our brand.

We think Jacky is settling in nicely to our new office on North Lamar, but they won’t be there alone for much longer. We’re moving soon (yes, really!) and the entire team will be joining them at the RED VELVET Forever Home. Can you believe it?

You can see Jacky now if you drive down North Lamar, but we’d also recommend following along in their adventures on Instagram at @jackythejackalope. We’d also like to extend the BIGGEST thank you to the creative visionaries at Ion Art for custom fabricating Jacky.

Need some strategic insight for your next brand activation? We’d love to hear from you.