Halloween is just around the corner, and well, we didn’t feel right about not doing SOMETHING. Join us on Saturday, October 31st from 3pm - 5pm for a safe but spooky Halloween Drive-BOO at RED VELVET’s headquarters on North Lamar.

Tomorrow RED VELVET turns 18. The company is officially out of its teenage years and will find itself a freshly minted ‘adult’. The timing is a bit ironic because this year - regardless of our ‘age’ - we’ve been forced to grow up in ways we couldn’t have anticipated. That’s probably true for all of us!

Our second episode of Coming Clean with Cindy featured Megan Lueders, Chief Marketing Officer of Silicon Labs. Megan shared her biggest successes and learning lessons when it came to leading her team in transitioning the inaugural Silicon Labs Works With Conference from live to digital with only three months out.

Ladies and gentlemen, budgeting season is upon us!

But this year, things will run differently, thanks to the pandemic and companies’ need to remain agile going into 2021. We can all expect a makeover of sorts, but one thing is clear, this will have a serious and lasting domino effect on the events market - for ALL planners, be they on the client or agency side.

It’s been officially six months since the pandemic has been in full swing in the United States, and I’d be lying if I said I’ve not been holding onto EVERY little and big win our team has achieved. So allow me to humble brag that we have recently received an award for our building – yes I’m talking about RED VELVET’s forever home at 7121 N Lamar in Austin, TX.

We're excited to announce that we have a new Facebook series called Coming Clean with Cindy! It's a no bullsh*t 15-minutes live Q&A led by Cindy to have an open conversation with our industry peers and clients.

We recently hosted a virtual event digital experience for our clients in the midst of pivoting to virtual that was quite eye-opening. Note that we’d already completed two similar experiences (one internally and another for our industry peers) with the same theme and a similar format. The client event was holistically different, however, in that the energy, the passion and the hunger for information was ever more palpable. Surprised?

For the first few months, we all held out – to some degree – for live events to come back in full force, and quickly. We now know it’s going to be awhile, and when the live events industry does rebound it will assuredly come with new safety protocols, and the landscape will look different in terms of size and make-up.

Events and meetings in the age of technology are tricky and have been for some time. Meeting etiquette was beginning to lose its footing before COVID-19 forced us into quarantine, and now it seems even more elusive as the social mores that kept us intact are adjusting to (not evolving with) our new way of living.

From Connect Corporate Magazine. RED VELVET’s Art Director, Chris Tyre, explains why an immediate “yes” from a client may not be enough.

I feel like with the rise in COVID cases in the US, it’s very easy for the media to focus on the “superspreader” events when contact tracing is available but is anyone actually talking about the event professionals that are proactively going above and beyond to safely produce a live event that minimizes the spread?

From the Cvent podcast. Cindy shares her take on utilizing gamification for events and how you can track your ROI with Brooke and Cody with How Great Events Happen, the Cvent podcast.

From Austin Business Journal’s Leadership Trust. RED VELVET’s CEO, Cindy Y. Lo, among the Business Journals’ expert panel share 15 tips for (tactfully) standing your ground with a customer who’s in the wrong.

RED VELVET is proud to be named one of the Best Places to Work by Austin Business Journal for the third consecutive year!

We are all going through SO much change in our world and this industry! But if you’re anything like us, you’re embracing it with all you’ve got, and using the time to get trained up on all things virtual, because the landscape of options is a lot bigger and wider than maybe any of us really knew before now.

From Austin Business Journal’s Leadership Trust. RED VELVET’s CEO, Cindy Y. Lo, provides tip for leaders that are struggling with delegation.

As we make our way through week five of our team and city sheltering-in place, many of our friends and neighbors are feeling the novelty of working from home; ordering curbside pickup and yes, video calls (I call this “video fatigue”) unfortunately start to wane. Reality is setting in that we can’t really plan on much of anything right now.

The past 3.5 weeks have felt like an eternity for our team and it really got us thinking of what the future of our industry will bring.

If you were paying attention to our Instagram feed last week, you probably caught our post about the latest addition to the RED VELVET Team: a 2,000lb, 18ft tall jackalope named Jacky. But why a jackalope?

Experiential marketing agencies are a relatively new type of marketing agency that focus on creating immersive brand experiences for consumers. They aim to create memorable and emotional connections between brands and consumers by engaging all five senses.