Insights
Our latest thought leadership, team insights, accomplishments, and press.
FEATURED ARTICLE
RED VELVET vs. AI
The Event Profs Behind SXSW On What To Expect This Year
This must-listen episode takes you behind the scenes of South by Southwest from the perspective of the people who make it happen.
Community Lovin’
In the whirlwind of Valentine’s Day and romantic dinners; how do we recognize the people who share their love a little differently? Each RED VELVET team member was asked to share a charity mission they support. We gathered a total of 15 organizations that are worthy of a little Valentine’s Day lovin’.
Don’t Go Dark
Live experiences offer a chance for people to meet in person, develop rapport and chemistry, talk face-to-face about important topics, and close business. Don’t be tempted to give in to doing nothing while we all ride it out together collectively. We’ll weather this just like we did during the pandemic as long as we don’t go dark!
Outplan. Outplay. Outparty!
Once upon a time, a few (now) decades ago, our fearless leader Cindy Lo, set out to create a mantra that would serve to not only inspire her team but a message to the rest of the world her intentions for her new events planning company Red Velvet Events.
Daring To Dream
We are daring to dream. To dream bigger, wilder, and boundless in our creativity. Looking back at our 2022 we can see all the incredible people we have worked with, the spaces we’ve transformed, and celebrations that challenged us to leave behind a path of inspiration.
Be The Magnet: Event Marketer TOP 100 IT List
You guys, we did it! RED VELVET is officially on the Event Marketer TOP 100 IT List for the third time! The post-pandemic achievement is the sweetest yet.
Reflections On Being A Mom In The Experiential Marketing Industry
Thank God for Mother’s Day, am I right? We hope all the moms out there had a wonderful day full of family and love! At the RED VELVET offices last week, we got to talking about what it’s like to be a mother (really, a parent) in the experiential events industry. Here’s my stab at some of the most asked questions about being a working mom.
RED VELVET – Sustainability Pledge
Events have an environmental impact, and we are taking steps to be more conscious of actions and take preventive measures to ensure live experiences continue for all future generations.
Restaurant And Event Industry Leader’s Summit 2022
Hospitality and Event Industry Leader’s Summit
Hosted by County Line on the Lake three industry leaders, Skeeter Miller, Cindy Lo, and Dr. Emily Williams Knight come together to talk about the latest happenings in their business worlds.
RED VELVET Names Hayden Lockaby As VP Of Strategy & Growth
RED VELVET, an award winning, full-service creative experiences, activations and events agency, has announced the promotion of Hayden Lockaby, VP, Strategy & Growth at the almost 20 year old company.
Part Two: Here We Go… Again?
I committed, and am excited to share my takeaways from my time in Dubai last month at the Expo 2020. I came home brimming with insights and ideas for the team and am truly looking forward to hopefully having a chance to implement some of the great things I saw and was inspired by this year for our clients.
Part One: Here We Go… Again?
We have been shouting from the rooftop since March 2021 that we officially have a solution to learn how to live with COVID and how to produce safe live events. Yes, it’s an extra added step and “inconvenience,” but we’ll take this over being locked down and being told we can’t do our job. For us all to move forward, our society must become fully vaccinated (now boosted) and have rapid tests readily available prior to much larger indoor events. Until we reach herd immunity, this is our new way of admission. And it works.
Another Year Wiser
It’s our birthday this week! Looking back at this time last year (when we rebranded), so much has changed. What have we learned? Where do things stand? How much whiplash have we been able to withstand? What is the current state of our industry (really, truly)? That’s worth talking about.
Coming Clean with Cindy + Brooke Greer
The first episode of Coming Clean with Cindy featuring Brooke Greer, President of Contigo Catering & Table Manners. This is a no bullsh*t 15-minute live Q&A led by Cindy to discuss all things about virtual happy hours, custom gifting, and even micro weddings during a pandemic.