branded conference.

RED VELVET elevated TAA’s 2025 ONE Conference with expanded design, immersive activations, and enhanced programming. This resulted in a cohesive, high-impact event that strengthened connections, elevated learning, and reinforced TAA’s industry leadership.

Conference Branding
Stage Design
Technology Management
Activity Programming
Experiential Production
B2B Experience

385

Exhibitors at TAA ONE

4k+

Attendees at TAA ONE

35%

First-time attendees

context.

The Texas Apartment Association (TAA) ONE Conference & Expo returned May 7–9 in Houston as RED VELVET’s second collaboration with the organization. Building on prior success, the 2025 event expanded its experience design to deliver a more immersive, polished conference for over 4,000 attendees and 385 exhibitors, reinforcing its role as a leading platform for industry education, networking, and innovation.

the ask.

TAA aimed to elevate the conference experience by enhancing programming, strengthening attendee engagement, and creating more intentional sponsor integration. The challenge was to scale the event with expanded activations, new environments, and diverse content offerings, while maintaining a cohesive brand identity under the year’s theme of space and delivering meaningful value to both first-time and returning industry professionals.

solution.

RED VELVET delivered a fully integrated “Connect & Evolve” experience, leading strategy, branding, and production. The event featured an upgraded General Session and Awards Presentation, expanded education tracks, a new talk show stage on the expo floor, and a record number of interactive lounges and sponsor activations. Seamless operations and immersive environments drove engagement, strengthened connections, and elevated the attendee journey across all touchpoints.

Austin PBS: Austin Media Center Grand Opening

Real Estate Council of Austin: Knockout Night

Country Lab: Mission Winnow for Formula 1 Grand Prix

Still Austin Whiskey Co: Longhorn City Limits Music Lounge

branded conference.

385

4k+

35%

context.

the ask.

solution.

let’s create an impact together.