RED VELVET designed a dynamic, modular booth system that embodied Tequila Ocho’s textures, traditions, and storytelling. Inspired by the land where Ocho is born, the build featured Mexican stucco walls, hammered glass nodding to the bottle’s design, green tile accents, and agave plants as natural decor. Brand symbols - the hand and the heart - were integrated as wooden icons.

The design was equal parts functional and evocative: dramatic lighting to showcase the bottles, smart storage solutions for seamless operations, and a “back bar” space to host private tastings. Even in its smallest configuration, Ocho’s presence shined, with slim brand arches transforming into a bottle display. The result was a traveling brand home that felt as authentic in Las Vegas as it did on the road, a space that invited guests to connect with Ocho as “a spirit of the earth, for the earth.”