AVATARS, HOLIGRAMS, AND TECH OH MY!

XPRIZE + ANA @ SXSW

XPRIZE

Austin, TX

What’s your avatar look like?

FFWD was a one-night event during SXSW for XPRIZE and ANA to formally launch a four-year global competition focused on the development of an avatar system that will transport a human’s senses, actions, and presence to a remote location in real time, leading to a more connected world. The winning prize: $10 million.

In two days, we completely transformed a three-story historic venue into a futuristic experience. Nearly 200 pieces of furniture were removed and replaced, custom branding was installed on tens of thousands of square feet of the venue, personalized holograms were created for attendees, and nitrogen treats were served by costumed staff.

35%

more participants than expected contest goal

1000+

SXSW badge holders and tech enthusiasts in one night explored the world of avatar technology in a completely transformed environment

Let’s make an impact together.

RED VELVET is a full-service experiential activations and events agency with dedicated account, creative and production teams accomplished in strategy and creative concepting.

From project design to marketing to full-scale production, we partner with brands to ensure business goals are met and exceeded to leave a lasting impression on each audience and its stakeholders.

INQUIRE

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