Favor wanted to create a memorable launch moment that would launch its new two-stop feature feel tangible and very Texan. The challenge was transforming a digital product update into an in-person experience that connected with the community, encouraged further brand awareness, and celebrated the partnership between Favor and H-E-B in an authentic way.

RED VELVET helped Favor turn a product feature launch into a cultural moment rooted in what makes Austin unique. By blending local traditions (like BBQ and two-steppin’) and seamless execution, the event brought the “Two-Step, Two Stop” story to life, creating a memorable community celebration that was much more than an average grocery shopping experience, while driving awareness, engagement, and measurable app adoption.